The Google-Microsoft war of operating systems could lower PC prices
The attempt by Google to compete with Windows, the operating system of Microsoft, could help lower the cost of personal computers (PC, its acronym in English) at a time when prices are already adjusted for the cheap laptops' netbooks'.
Some analysts predict that Google could offer its newly announced Chrome Operating System for a small fee or even free when it is released in the first half of 2010, an initiative that could lead Microsoft to a price war. Although Windows is the dominant operating system installed in 90 percent of the PC world, Microsoft will not take lightly the challenge of Google, according to analysts. Its new operating system Windows 7 will be available in October.
"Microsoft's strategy will likely compete on price," he opined Benchmark analyst Brent Williams. "There is now a competitor with the muscle and brand recognition. Google is the company."
Google said that Chrome the operating system, which is based on open source Linux, is designed for all PC, but will debut in netbooks. It m
akes sense that Google is directed first to focus on these laptops to surf the internet, one of the only segment that is showing growth in a PC market that is experiencing a contraction.
IN the wake of the NETBOOKS
The netbooks are usually sold between 300 and $ 400, but prices are dropping as new emerging market and offers wireless operators offer subsidies to purchase an internet plan.
Analyst Shaw Wu of Kaufman Bros. has stressed that although the prices of almost all PC components have been falling, "the only thing that has not lowered the cost of the operating system. This is going to put some pressure on Microsoft," ahead .
Microsoft does not say how much it charges marks the Windows PC, but analysts estimate it takes 20 to $ 40 for the old XP system used in most of the netbooks, and at least $ 150 by the current system Vista.
Wu said that price competition could eventually increase the range of PC manufacturers. "I think in general should improve profitability for the PC vendors. It's really a question of how much is passed on to customers," he said.
Some analysts predict that Google could offer its newly announced Chrome Operating System for a small fee or even free when it is released in the first half of 2010, an initiative that could lead Microsoft to a price war. Although Windows is the dominant operating system installed in 90 percent of the PC world, Microsoft will not take lightly the challenge of Google, according to analysts. Its new operating system Windows 7 will be available in October.
"Microsoft's strategy will likely compete on price," he opined Benchmark analyst Brent Williams. "There is now a competitor with the muscle and brand recognition. Google is the company."
Google said that Chrome the operating system, which is based on open source Linux, is designed for all PC, but will debut in netbooks. It m
IN the wake of the NETBOOKS
The netbooks are usually sold between 300 and $ 400, but prices are dropping as new emerging market and offers wireless operators offer subsidies to purchase an internet plan.
Analyst Shaw Wu of Kaufman Bros. has stressed that although the prices of almost all PC components have been falling, "the only thing that has not lowered the cost of the operating system. This is going to put some pressure on Microsoft," ahead .
Microsoft does not say how much it charges marks the Windows PC, but analysts estimate it takes 20 to $ 40 for the old XP system used in most of the netbooks, and at least $ 150 by the current system Vista.
Wu said that price competition could eventually increase the range of PC manufacturers. "I think in general should improve profitability for the PC vendors. It's really a question of how much is passed on to customers," he said.
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